Ad. : Advertisements or Advantage?
“Nothing is Impossible” is a motivational statement. But this has become the secret mantra for success
in the present day ad industry. There have been a lot of ads for promoting a wide variety of products
Ranging from soaps to expensive automobiles which expects a “Throw your common sense away and
watch” kind of attitude from the receiving end. It is a practical reality that there are people who get
carried away by such ads and suffer later thereby making these ads achieve their purpose. Gone are the days when ads were in-between shows but the present day scenario has just turned the vice-versa!!
On the flipside of it, this vast growing sector has been a treasure house of jobs for those people gifted with a lot of creativity. The latest “ZOO ZOO” series and Airtel’s ads based on relationships and connecting people has taken the industry by a storm. The cut throat competition and “ad- rivalry” kind of atmosphere has become an advantage for the consumers to compare and choose the better than the best. However zooming out at large there are two kinds of sub classifications one who earn the benefits and the one who suffer and it is quite sad to see that the former has grown stronger over the latter which makes the sufferings to get dissipated among the benefits. At extreme cases, even loss of life has been reported due to a minor mistake in the choice of products!
So, a lot of awareness programs have to be created about the consumer rights. The phrase” think twice before you decide…..” has to be kept in mind as once lost is lost forever. However it would not be wrong to conclude that whatever consumer-friendly changes comes sufferings will continue unless the
consumer community makes use of their common sense and their “uncommon“ sense as well !
“Nothing is Impossible” is a motivational statement. But this has become the secret mantra for success
in the present day ad industry. There have been a lot of ads for promoting a wide variety of products
Ranging from soaps to expensive automobiles which expects a “Throw your common sense away and
watch” kind of attitude from the receiving end. It is a practical reality that there are people who get
carried away by such ads and suffer later thereby making these ads achieve their purpose. Gone are the days when ads were in-between shows but the present day scenario has just turned the vice-versa!!
On the flipside of it, this vast growing sector has been a treasure house of jobs for those people gifted with a lot of creativity. The latest “ZOO ZOO” series and Airtel’s ads based on relationships and connecting people has taken the industry by a storm. The cut throat competition and “ad- rivalry” kind of atmosphere has become an advantage for the consumers to compare and choose the better than the best. However zooming out at large there are two kinds of sub classifications one who earn the benefits and the one who suffer and it is quite sad to see that the former has grown stronger over the latter which makes the sufferings to get dissipated among the benefits. At extreme cases, even loss of life has been reported due to a minor mistake in the choice of products!
So, a lot of awareness programs have to be created about the consumer rights. The phrase” think twice before you decide…..” has to be kept in mind as once lost is lost forever. However it would not be wrong to conclude that whatever consumer-friendly changes comes sufferings will continue unless the
consumer community makes use of their common sense and their “uncommon“ sense as well !
