Search Engine Optimization (SEO) is the process of improving the traffic to a particular website directly from search engines or by unpaid search results and key words analysis. It is a clever approach towards making a site popular, which can be done either by concentrating on the web audience (White hat) or from the view point of search engines (Black Hat) to get better ranks. This field of making your websites better has taken giant strides and optimization has become very easy like never before that a company manage its website on its own without having a team of web designers.
Although, SEO manifolds traffic and boosts your business there are certain things that are to be taken care of. If not, it can have adverse effects spoiling your reputation. It has to be the responsibility of owner of the site to analyze practically what SEO companies promise; definitely, a company (however big it may be) cannot assure you a no.1 rank from any of the search engines. Here are certain causes and effects of a bad SEO, read along to know more.
The main aspect that you must check while hiring a company to look after your site is whether it abides by the guidelines given for webmasters from Google. Most of the harmful effects are caused due to not following the quality guidelines. The companies (although, not the whole bunch of them …) at times go out of way and try to do a lot of “black magic” to increase your traffic, which includes showing duplicate content to spiders and prowlers of search engines, buying links from already popular sites or taking help from link farms, using hidden texts, dumping your content and getting it soaked in keywords are some of the malpractices they resort to.
You may feel “So what? I get my traffic!”
If you feel so, you will have the” immense” experience of getting your site kicked out of the indexes of search engines in future, spoiling the purpose of creating your website. As a site owner, you will be held responsible for whatever they do to your site. So, it is always better to be careful before hiring one.
>>Never hire blindly overnight seeing some E-mail saying
“Your website is not found in that top 20 list of Google. If you can….”
It is always better to do a research about SEO before you go in for these.
>>Never hesitate to clarify your doubts with you company.
>>Keep a track of how they work. Ask explanations for changes in the patterns of you daily traffic.
>>Suspend the contract if you feel that something is wrong. Losing a few dollars by doing this is far better than getting your website banned forever.
This article would have given you an overview on how SEO can sometimes hinder the growth of your site. This is just a warning for saving you from rogue SEOs preying on people without enough knowledge. But, once you place your site in good hands, then it will reap a lot of happiness and growth to you as well as to your website.
Although, SEO manifolds traffic and boosts your business there are certain things that are to be taken care of. If not, it can have adverse effects spoiling your reputation. It has to be the responsibility of owner of the site to analyze practically what SEO companies promise; definitely, a company (however big it may be) cannot assure you a no.1 rank from any of the search engines. Here are certain causes and effects of a bad SEO, read along to know more.
The main aspect that you must check while hiring a company to look after your site is whether it abides by the guidelines given for webmasters from Google. Most of the harmful effects are caused due to not following the quality guidelines. The companies (although, not the whole bunch of them …) at times go out of way and try to do a lot of “black magic” to increase your traffic, which includes showing duplicate content to spiders and prowlers of search engines, buying links from already popular sites or taking help from link farms, using hidden texts, dumping your content and getting it soaked in keywords are some of the malpractices they resort to.
You may feel “So what? I get my traffic!”
If you feel so, you will have the” immense” experience of getting your site kicked out of the indexes of search engines in future, spoiling the purpose of creating your website. As a site owner, you will be held responsible for whatever they do to your site. So, it is always better to be careful before hiring one.
>>Never hire blindly overnight seeing some E-mail saying
“Your website is not found in that top 20 list of Google. If you can….”
It is always better to do a research about SEO before you go in for these.
>>Never hesitate to clarify your doubts with you company.
>>Keep a track of how they work. Ask explanations for changes in the patterns of you daily traffic.
>>Suspend the contract if you feel that something is wrong. Losing a few dollars by doing this is far better than getting your website banned forever.
This article would have given you an overview on how SEO can sometimes hinder the growth of your site. This is just a warning for saving you from rogue SEOs preying on people without enough knowledge. But, once you place your site in good hands, then it will reap a lot of happiness and growth to you as well as to your website.
October 21, 2014 at 6:14 AM
Great post. Its very interesting and enjoyable. Its must be helpful for every new freelancer. Thanks for sharing your nice post.
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