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Gone are the days when just owning a website was considered to give a sense of pride. These days even middle scale and lower middle scale companies own enviable websites and have started to compete with well established ones.

In such a situation your responsibility does not ends with just creating a website, traffic becomes a crucial factor to decide on whom to stay on top. It is because these are responsible for the popularity of a site and decide its rank from search engines. Read along, to find certain factors that affect your much targeted traffic and focus on these to make you sites crowded with browsers!

Update your way to traffic: The amount of traffic to a site is directly proportional to the frequency of it getting updated. A kicking and live website is an asset to promote your business. It may draw the attention of browsers, as they will keep coming to know what is going on just because of mere curiosity. Give place for visitor suggestions and comments after your articles to make them feel that they are important for you. Once you show that you value your visitors by responding to suggestions and customer feedback, traffic is taken care of automatically.

Quality of your content: The best and the natural way that affects the traffic of a website is its content. So, it is always better to make your content rich with keywords. But, remember that it must be a perfect blend, too much or too less keyword density fails to make it for you. It is better to do hyper linking within the words of your content rather that giving them as separate links followed by a “visit:” As a picture is worth a thousand words, it is good to include pictures rather than giving pages of texts.

Layout of your web pages: These have a strong contribution to the traffic to your website. It is always better to put important things on top of your website as it is a well known fact that the traffic decreases as you go down a web page. This is because many people passing by will not be patient enough to scroll it to the bottom your page.

Friendliness to search engines: The traffic is affected by the way a website is accessible to be searched by a search engine. It is always better not to make use of flash, frames as spiders may find it difficult to read your content which may affect your rank.

These are certain things that are quite obvious but are not noticed when studying about website traffic. It must be your responsibility to take care of these to increase you traffic for standing out in the crowd.

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